Join the Al-Furat Network

1. Eligibility & Application

Applicants must be legally registered businesses or individuals aged 18 or above, operating in Pakistan. Al-Furat reserves the right to accept or reject any application at its sole discretion. Submission of the application does not create any binding distributor agreement.

2. Regional Exclusivity

Al-Furat operates an exclusive regional distribution model with a maximum of five (5) authorized distributors per region. Once a region is fully allocated, new applications for that region may be declined or waitlisted until a slot becomes available.

3. Distributor Responsibilities

Authorized distributors agree to:

• Maintain appropriate storage conditions for bottled water.
• Distribute products only within the assigned region and territory.
• Follow Al-Furat's pricing, branding, and marketing guidelines.
• Maintain accurate sales records and cooperate with periodic reporting.
• Promote the brand in a professional and ethical manner.

4. Marketing Team Authorization

Distributors may build local marketing teams only after obtaining written approval from Al-Furat's Marketing Manager. Unauthorized team structures, sub-distribution, or sales agents will not be recognized by Al-Furat and may lead to termination of the distribution agreement.

5. Orders & Payments

Order volumes, pricing, payment terms, and delivery schedules will be defined in the distributor agreement. Al-Furat reserves the right to update product prices with reasonable notice. All invoices must be settled per the agreed terms.

6. Quality & Brand Standards

Distributors must store, handle, and deliver products in accordance with Al-Furat's quality standards and applicable food safety regulations (including Punjab Food Authority requirements). Any breach of quality standards may result in suspension or termination.

7. Trademark & IP

Al-Furat Mineral Water, its logo, packaging, and all related marks are the property of Al-Furat / Bentayga Enterprises. Distributors are granted a limited, non-exclusive license to use these marks strictly for authorized promotional purposes. No other use is permitted.

8. Term & Termination

Distribution agreements are entered for a defined term and may be renewed by mutual consent. Either party may terminate the agreement per the notice provisions defined in the signed contract. Breach of these terms may lead to immediate termination.

9. Confidentiality

Any business, pricing, or operational information shared between Al-Furat and the distributor is confidential and may not be disclosed to third parties without written consent.

10. Amendments

Al-Furat reserves the right to update these general terms at any time. Substantial changes will be communicated to active distributors in writing. Continued partnership implies acceptance of the revised terms.

11. Governing Law

These terms shall be governed by the laws of the Islamic Republic of Pakistan. Any disputes shall be subject to the exclusive jurisdiction of the courts of Lahore, Pakistan.